Final Project: New Text Inquiry

For my final project, I focused on the topic of travel and social media, and looking how certain travel companies have adapted to society being more technologically based. I analyzed the Ritz Carlton hotel instagram as my main text, due to the page’s multimodality; the way the photos are taken, as well as the writing of the comments. Using powerpoint, I was able to annotate all my photos, and supplement with text and other sources. I brought in sources that discussed the success of places, like hotels, through using social media, and why they decided to use it. I also talked about the relationship between these companies and social media influencers. Lastly, I examined aspects like terministic screens and demographics within their social media usage.